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Even if your firm
doesn't have a computer, you could be forgiven for inventing the existence of
one to carry the can for all your blunders.
I merely make
this plea on behalf of all long-suffering customers: if you make the cause of
these non-existent computer errors interesting, you may even be believed.
For instance,
if a customer has placed an order five times and still not received the goods,
it just isn't good enough to blame the computer. That's simply a silicon-chip-age
version of 'the van's broken down'. Give the thing some personality: 'I'm afraid
our computer has taken against customers whose name begins with a W or whose first
name is Christopher. It accepts the order then destroys the ledger entry and erases
your name from its memory. It does it every time. It's a very personal fault and
our engineers are doing all they can to find out why it has taken exception to
you and all our other Ws. Can you think of anything you might have done to upset
it?'
The first case
of 'computer murder' was reported in America recently. A frustrated customer burst
into a firm's computer room and pumped six .38 slugs into the blinking, whirring
machine, causing massive brain damage and instant technological death.
The attack gave
me ideas and it should give you some, too. 'Unfortunately, someone shot the computer'
is a pretty damned good excuse for just about anything.
A friend swears
that when he phoned his bank in the country to complain about a wrong entry on
his statement, a cashier told him, 'Yes, that would have been about the time Smokey
had her kittens.'
'Who is Smokey
and what the hell have her kittens got to do with my account being wrongly debited?'
he inquired.
'Smokey is the
bank's cat. Somehow she squeezed under the computer and had her litter there.
We had to shut down the computer for two hours while we retrieved the kittens
and I'm afraid that one or two errors did occur as a result.'
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